Relic No. 006Catalogued
The $699 Squeeze
- Site
- Juicero, San Francisco
- Era
- 2013 to 2017
- Material
- Aluminium, Wi-Fi, QR codes
- Intended use
- A connected juice press
- Actual use
- A machine matched by two hands
- Status
- Closed in 2017. Refunds offered.
SAN FRANCISCO. Raised $120 million. Launched in 2016 at $699, cut to $399 the next year. It pressed proprietary bags of chopped produce, and scanned each bag’s code before it would agree to.
Then reporters squeezed the bags by hand. The juice was nearly indistinguishable.
Sales stopped in September 2017.
The ancients prized the uncarved block, the thing in its plain state before cleverness arrives. The bag of fruit was already the uncarved block. Someone carved a $699 machine around it.
Noted.
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